WHO WE ARE

• After many years in the industry and as a freelance creative director, we’ve returned to our roots in sewing and fabric • Launched in 2008 on Dawanda • Building and expanding our product range and extending our presence on online marketplaces • A high-street shop, run with a great deal of heart and care, since 2015 • (Re)launch of our own online shop in 2020

WHAT WE STAND FOR

• Customer-friendliness and fairness are more than just empty words for us — we advise, help and listen. And we’re honest, because we don’t want to sell at any cost.

• We don’t just follow the ‘mainstream’; we place great importance on high standards and quality — after all, we know exactly how much passion and heart and soul you put into your sewing projects. That’s why every single fabric we stock is chosen with great care. We also strive to constantly expand our range of sustainable and responsibly produced fabrics.

• With our blend of fashion and basics, we pursue a collection concept that we believe is sustainable, as many fabrics can be combined with one another, allowing you to sew your own individual ‘interconnected’ wardrobe.

• Our social and environmental commitment doesn’t stop behind the scenes either — we regularly support initiatives and campaigns in our city and take environmental issues very seriously.

• Last but not least: We love what we do and are delighted to have every single customer who supports us as we continue on our journey!

WHO WE ARE

• Kerstin • A fabric-loving, sewing-mad creative with a penchant for chaos • Trained dressmaker, pattern-making and design director (Stuttgart State Fashion College) • always on the lookout for new trends, the most beautiful fabrics, ideas and inspiration

• Frank • Son of a dressmaker and therefore easy prey for my wildest ideas • A programmer and a passionate part-time bookkeeper

• Our dream team • Anja • A tireless helper in the shop • It’s unimaginable not to have her on the team.